BenQ projector market share reaches #1 in Europe, #2 in Asia Pacific and
 #2 in the World

EUROPE, 18 September, 2006 – BenQ projectors have reached the #1 market share position in Europe, #2 in Asia Pacific* and #2 globally in Q2/2006 according to DTC Worldwide, a leading market research company. BenQ ranked #1 in 8 markets and #3 in 25 markets worldwide.

“Our aim has been to provide consumers with easy-to-use products incorporating cutting-edge technologies and innovative design,” expressed Peter Chen, BenQ Digital Media Group General Manager. “Today’s results reflect the fact that many consumers worldwide are giving their nod of approval to BenQ projectors.”

BenQ outpaced rivals to secure the #1 position in Europe at 12.00% market share in Q2. In Asia Pacific*, BenQ aggressively moved up two slots and more than two percentage points to become the #2 projector brand in Asia at 9.95%. BenQ projector’s global market share came in at a record high 8.10% giving BenQ the #2 position worldwide.

While BenQ ranks #1 in 8 markets
While taking top honors in Austria (21.42%) and Australia (14.74%), BenQ projectors also ranked #1 in the emerging markets of Czech Republic (33.87%), Romania (33.32%), Poland (29.58%), Israel (26.7%), Saudi Arabia (25.34%), and Russia (18.3%).

Increasing sales in the data projector segment have significantly attributed to BenQ’s consistent growth in the projector market worldwide. BenQ’s innovative technology and design boasts the world’s quietest projector in both data and home entertainment segments as well as the world’s smallest wireless projector, the iF design award-winning BenQ CP120.

*BenQ’s Asia Pacific market includes the Middle East and Africa and excludes China.